Fanny Soh l Product Designer

Work

About

View resume

Work

About

View resume

Hi, I'm Fanny. I craft simple,

Hi, I'm Fanny.

I craft simple, value-driven designs for users, while balancing business goals.

value-driven designs for users,

while balancing business goals.

Product designer with prior background in business and customer service. Currently building a fintech product with a mission of improving people’s financial wellness.

Work

Beansprout Responsive Design Website

Designed the responsive website of one of Singapore’s leading financial advisory website with over 150k monthly visitors.

View Case Study

AI-Powered Feature Image

Designed an AI-powered feature image for a partner-sponsored article, balancing relatability and professionalism to enhance audience engagement

View Case Study

Binary Coffee Mobile App Design

Created mobile app design from scratch for a robot barista self serving kiosk startup. Achieved SUS score of 89.5 after 3 rounds of iterations.

View Case Study

Beansprout Stock Tool

Designed and improved stock tool that drove stock tool adoption by 100%.

Coming soon.

Beansprout CPF-Tbill Calculator Tool

Designed a financial tool that led to increase in monthly site traffic by 8%.

Coming soon.

Let’s connect

Looking to collaborate on user-centered, business-driven design? Or simply want to exchange ideas & insights over a cup of ☕️ coffee?

I’d love to connect— feel free to reach out on Linkedin or via email!

fannywei.soh@gmail.com

Let’s connect

Looking to collaborate on user-centered, business-driven design? Or simply want to exchange ideas & insights over a cup of ☕️ coffee?

I’d love to connect— feel free to reach out on Linkedin or via email!

fannywei.soh@gmail.com

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